Spice up your life

Established in 2018 by Deepak Upadhyay, TOBIN is dedicated to providing superior quality spices to Indian households through food service distributors. The roots of TOBIN - a product brand under the parent company Tribhuwan Businesses Pvt Ltd., can be traced back to the humble beginning of Deepak's father - Late Shree Tribhuwan Upadhyay. Despite facing a tough childhood where his parents from a mediocre background fought the battle of life to provide for their family, Deepak never dreamt of having the ultimate comfort of bagging a job and spending his life like most others belonging to similar backgrounds do. Instead, he always had an entrepreneurial spirit and dreamt of doing something on his own that would not only give him and his family a respectable means of income but employ many others and give all those people a respectable livelihood as well. It was this spirit and dream that drove Deepak to start Tribhuwan Businesses Pvt Ltd. - a company named after his late father, as a mark of his respect to the man whose blessings he has always felt, despite losing him at a young age. After getting the parent company to a flying start, he focused on expanding it and thus came TOBIN into existence. Empowering the locals with a home grown business that has its focus on the highest quality spices for culinary use lies at the heart of TOBIN.

Staying true to its vision, TOBIN - a locally owned company, started its journey with just 10 employees. Sourcing out products directly from the local growers, we process and blend them to ensure optimal quality and adherence to the government’s food safety standards. At TOBIN, we take pride in offering our customers superior quality spices they can use with confidence and trust.

We believe in teamwork and partnerships. From providing our team members a healthy and supportive work environment, to supporting the local communities and helping them grow, forging mutually respectful partnerships with our distributors, our commitment is to be outstanding in all that we do.

Our business is deeply rooted in honesty and integrity, and our core values get reflected in everything we do – from how we treat our team members and distributors to business partners and more. As we continue to strengthen our market presence and grow, we will keep looking for ways to wow our customers. Be a part of our journey and let us bring unmatched deliciousness to your plates.